Demand for Hass avocados across GCC retail and HoReCa channels accelerated through Q1 2026, driven by continued menu innovation in Saudi Arabia and the UAE.
Pricing overview
Kenyan Hass landed CIF Jebel Ali averaged USD 2,180 per FCL in March 2026, a 6% rise year-on-year, driven by tighter Peruvian supply and firm Middle Eastern demand.
| Origin | Grade | CIF Jebel Ali (USD/FCL) | YoY % |
|---|---|---|---|
| Kenya | A1 Hass | 2,180 | +6% |
| Tanzania | A1 Hass | 2,040 | +4% |
| South Africa | A1 Hass | 2,320 | +9% |
What's driving demand
- Expansion of Ramadan and Eid promotional calendars across Lulu, Carrefour, and Danube.
- Growing HoReCa penetration in Saudi Arabia following Vision 2030 tourism targets.
- Consumer trade-up to premium Hass grades over smaller-calibre alternatives.
Outlook
Expect firm pricing through May, softening into June as Kenyan volumes reach peak. Buyers with flexible calibre specs will capture the best value.
What packaging is standard for Hass to the GCC?+
4 kg open-top cartons, 5,280 cartons per 40ft HC reefer. This is the de facto GCC standard.
What ripening window should I plan for?+
Plan for 5–7 days conditioning at 18–20°C after a 22–28 day transit from Mombasa to Jebel Ali.
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